Conducting User Research When Users May Be Uncomfortable
In this talk, I’ll discuss how to interview users for UX research when users may find the topic uncomfortable or even taboo. Attendees will learn how to make users feel comfortable sharing and how to broach the topic in a way that eases the user into the conversation naturally.
Cindy Brummer is Founder and Creative Director of Standard Beagle Studio, a user experience design agency based in Austin, Texas.
Founded in 2012, Standard Beagle has improved the UX for a variety of companies in industries that range from healthcare to ecommerce, B2B SaaS to performing arts.
Cindy has earned a Masters degree in UX Design from the Maryland Institute College of Art; she also completed a design fellowship program through the Johns Hopkins Technology Innovation Center.
In addition to guiding the team at Standard Beagle, Cindy mentors designers, runs the UX in ATX global community of designers, and teaches the UX/UI boot camp program through the McCombs School of Business at the University of Texas. She is also a contributing author to the book “97 Things Every UX Practitioner Should Know,” published by O’Reilly.
Her kids and husband say the rumors are not true — Cindy does in fact sleep, and she spends time with them. Mostly watching Marvel TV shows and movies.
Follow Cindy on LinkedIn: https://www.linkedin.com/in/cindybrummer/
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